On 26th September 2020, PEUGEOT will kick off celebrations to mark 210 years of boldness, passion and innovation.
On 26th September 1810, the PEUGEOT Frères Aînés company was officially founded by a contribution in cash deed recorded in a register that can still be found in the Terre-Blanche Archives (Doubs) in France. For more than two centuries, PEUGEOT has been involved in a variety of industries such as fashion and mobility, with developments including the components found in crinoline skirts as well as bicycles and cars.
It is a brand shaped by creatives, engineers and designers, who for more than two centuries have been shaking up the norms to revamp the standards of mobility. It is through this alliance of men and women that PEUGEOT has never stopped reinventing itself as a brand and has become ever stronger over the years, allowing it to face the future with serenity.
A specific logo to celebrate the 210th anniversary of the Lion Brand has been designed by the designers at the PEUGEOT Design Lab studio. It identifies all the events related to this celebration.
The “210 years” caption is a reference to the history of the brand, but also to the next 210 years to come. The black and white colours of the logo underline temperance and frugality, PEUGEOT’s mantra. The circle surrounding the Lion asserts the logo as an emblem, a label that everyone will be proud to make their own.
Rakesh Nair, Managing Director at Groupe PSA in the GCC, commented: “For 210 years, PEUGEOT has continuously looked towards the future and to creating innovative and memorable products for our customers. However, as we continue to grow in the region, it is important that we also look back in celebration of our legacy. With such a rich history, we are looking forward to what the future holds for the company especially with the ever-changing demands of our customers. “
He added: “PEUGEOT has constantly evolved as a brand over the years and the same can be said now as we look at digital solutions that will ensure we streamline our services safely, securely, swiftly and comfortably. Throughout our existence, our customers have been at the heart of everything we do. This will remain the case as we strive towards our goal of being the best high-end generalist automotive brand in the Middle East.’’
Two collections of PEUGEOT lifestyle products dedicated to the celebration of the Brand’s 210th anniversary will be accessible to customers in the Middle East at the end of September on the online store: https://boutique.peugeot.com.
PEUGEOT customers will have access to stylish products such as T-Shirts, sweat shirts or caps, backpacks, pins and key rings. Two styles will be available for customers to choose from:
- A collection, dedicated to the celebration of the 210 years of PEUGEOT’s history, features the black logo on a white background with the caption “210 years”;
- A collection, stamped with the white logo on a black background with the caption “since 1810”, is timeless and includes culinary objects, including a pepper mill.